His name is Snowball and he is not your average tiny fluffy white bunny, this rabbit means business and he’s on a mission to free his friend in the new trailer for The Secret Life of Pets, from the humans that brought you Despicable Me and Minions.
Snowball wants to take revenge on pets that still have a home and their master and to do that he is building an army of abandoned pets, which he calls the “Flushed Pets”. Obviously Snowball has some serious abandonment issues, but he might be taking things a bit over the line.
The Secret Life of Pets is Illumination Entertainment’s 6th release and that number is about to get considerably bigger very soon since this year they have two animations scheduled (the other one is a December release called Sing), and the same goes for 2017 (Despicable Me 3 and Dr. Seuss’ How the Grinch Stole Christmas). Their movies have so far grossed a combined worldwide total of over $3.2 billion. As far as domestic goes, with a per movie domestic average of $255.5 million, Illumination is currently the most successful animation studio in business.
Lending their voices to various characters in the animation are Kevin Hart, Lake Bell, Albert Brooks, Louis C.K., Steve Coogan and many others. Chris Renaud and Yarrow Cheney directed The Secret Life of Pets with a screenplay by Brian Lynch, Cinco Paul and Ken Daurio.
The Secret Life of Pets opens in the UK on June 24th and then later in the US on July 8th.